People
Melanie Beer Zeldin
Consumer Researcher
I am a Consumer Researcher on Ads Research at Meta. Following 5 years in ads product measurement and development, my focus now is on understanding what people value and care about with regards to ads. I combine qualitative and quantitative methods to build a holistic understanding of an area.
Prior to joining Meta, I worked in antiviral drug development research at Stanford and Oxford.
Interests
Advertising, Consumer Research