Headshot of Adrienne Kates
Headshot of Adrienne Kates

People

Adrienne Kates

Researcher

I have been working as a User Experience Researcher at Facebook since 2018. I focus on the needs of small businesses around the world, how they use social media to promote their business, and how they communicate with customers online. I use mostly qualitative research methods to identify top problems, communicate key concerns, and help product teams prioritize.

Before coming to Facebook, I studied at the University of Chicago and Georgetown University where I completed a PhD in History. I used a combination of historical and anthropological research methods to understand the lives and experiences of indigenous peoples during a commodity export boom in the Yucatán Peninsula, Mexico. My project explored the ways in which autonomous, rural communities adapted to a changing economic system and increasing state power. At Facebook, I continue to leverage my comfort in international contexts and commitment to representing diverse perspectives to highlight the needs of everyday people

Interests

International research, emerging markets, ethnography, small businesses, storytelling

Latest Publications

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