Headshot of Melissa Z
Headshot of Melissa Z


Melissa Z


I lead the research for 7 teams across Facebook and Connectivity (formerly known as internet.org). My focus is on bringing the Next Billion onto the internet and guiding product teams to create quality experiences for people regardless of their digital literacy level and previous experience.

I spend over a third of the year regularly conducting fieldwork in markets such as Mexico, Brazil, Peru, Kenya, India, Indonesia, Thailand, and the Philippines.

Aside from my current passion projects at Facebook, I have over 15 years of experience in research across multiple industries ranging from luxury automotive, consumer goods, technology, healthcare and government.

Feel free to get in touch if you have any questions or want to collaborate on a project that will empower these vulnerable populations to help get them online responsibly and allow them to access resources they need.


Connectivity, emerging markets, digital literacy, new person experience (NPX), onboarding, human computer interaction and UX