Headshot of Poppy Zhang
Headshot of Poppy Zhang


Poppy Zhang

Research Scientist - Core Data Science

I am a Research Scientist at the Core Data Science team. I am interested in social network advertising, consumer behavior under uncertainty, information search and decision-making. My work aims to gain a better understanding of social network and user interactions, and leverage that understanding to develop solutions for better Meta products. Before joining Meta, I interned at Microsoft Research and I received my PhD in quantitative marketing from NYU Stern School of Business.


Marketing, social network advertising, decision-making