• Using social media data to help measure smoke exposure
    Video thumbnail of Using social media data to help measure smoke exposure
    Video thumbnail of Using social media data to help measure smoke exposure

Using social media data to help measure smoke exposure

This data animation illustrates when Facebook users posted about wildfire smoke (indicated by red, yellow and orange). The posts were compared with standard satellite measurements of smoke in the atmosphere, and surface measurements of particles (colored circles), during wildfires that occurred in August 2015. Credit: Bonne Ford

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