Research

Our research study, in collaboration with CrowdDNA, aims to understand people's relationship with social media ads across different social media platforms.

International Women’s Day celebrates the social, economic, cultural, and political achievements of women. To highlight the impactful work that women...

Although there have been numerous studies about underrepresentation and misrepresentation of people in advertising, most have focused on traditional channels such as television, print, and radio, rather than on digital channels. In this paper, we seek to contribute to the body of knowledge by utilizing a mix of quantitative and qualitative methods to explore people’s attitudes toward diversity in online advertising, the current state of representation, and the impact of diversity on digital campaign performance.

To learn more about the research behind Facebook's marketing insights, we sat down with Lara Andrews, Research Manager at Facebook’s Creative Shop.