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March 8, 2021
Fernanda de Lima Alcantara

Although there have been numerous studies about underrepresentation and misrepresentation of people in advertising, most have focused on traditional channels such as television, print, and radio, rather than on digital channels. In this paper, we seek to contribute to the body of knowledge by utilizing a mix of quantitative and qualitative methods to explore people’s attitudes toward diversity in online advertising, the current state of representation, and the impact of diversity on digital campaign performance.